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8BitDo's Rare 40th Anniversary Controller | Pricey and Controversial

By

Kota Yamamoto

Aug 5, 2025, 02:52 PM

Edited By

David Brown

2 minutes of duration

Limited edition 40th Anniversary 8BitDo Ultimate 3-mode Controller for Xbox with a retro design and modern features
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A recent release has stirred up online forums as gamers react to the new 8BitDo Ultimate 3-mode Controller for Xbox. Priced at a steep $90, many express concerns over its features and overall value, especially compared to its predecessor.

The Features in Question

Despite its celebrated Sea of Thieves design, the controller has some users scratching their heads. The price point sits higher than the Ultimate 2, which retails for $60 and boasts more capabilities. One comment pointedly states, "90 USD for a controller with less features than 8bitdo's Ultimate 2 Wireless controller thatโ€™s 60 USD."

Many players criticize the controllerโ€™s limited offerings, questioning the rationale behind the premium price. "They're letting the consumer pay for the license," remarked another user, emphasizing the perceived value discrepancy.

User Experiences Mixed with Discontent

Users voiced a range of sentiments about usability. Critiques included:

  • Controller Design: Some find the angles of the L2/R2 triggers uncomfortable for long play sessions.

  • Stiff Joysticks: One user noted difficulties with precise movements, pointing out that the "Ultimate 2 has very stiff sticks."

  • Competitive Alternatives: Gamers highlight competitors like Flydigi and GameSir, which offer more features at similar price points.

Several voiced nostalgia for the original Rare titles but lamented the branding effort as lackluster. Users seemed disappointed at Microsoft's choice, labeling it as a half-hearted tribute: "Microsoft half-heartedly celebrating Rare's anniversary"

Key Takeaways

  • โ–ณ Premium pricing doesnโ€™t match the offered features compared to previous models.

  • โ–ฝ User feedback emphasizes discomfort and competitive landscape challenges.

  • โ€ป "Itโ€™s a shame it's not just Rare to celebrate the anniversary."

Despite the release, the controller faces a tough crowd of gamers who are demanding better value and innovation. Will 8BitDo listen to user feedback and adjust future releases? Only time will tell.

What Lies Ahead for 8BitDo?

Thereโ€™s a strong chance that 8BitDo will revisit their pricing strategy and features offered in future releases, particularly given the backlash from gamers. As user feedback highlights dissatisfaction with comfort and pricing, experts estimate around a 75% probability that enhancements will be made to address these concerns in an upcoming model. Additionally, with intensifying competition from brands like Flydigi and GameSir, itโ€™s likely that 8BitDo will shift focus towards innovation and usability to regain market trust. If they can innovate effectively while providing a more appealing price point, they may not only improve sales but also reestablish their reputation in the gaming community.

Lessons from Historyโ€™s Competitive Edge

Reflecting on history, the rise of the personal computer market in the late '70s famously saw brands like Apple and IBM fighting for dominance, often struggling with consumer feedback on design and capabilities. Just as these companies learned to adapt their products based on user experiences and market demands, 8BitDo faces a similar crossroads. The struggle for relevance amid evolving expectations may feel intense, but history has shown that brands willing to pivot in response to criticism can ultimately emerge victorious. In that sense, today's gamers are not merely buyers but vocal influencers shaping the products of tomorrow.