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Why is ac4 excluded from the discount? fans weigh in

Gamers Slam Ubisoft for Excluding AC4 from Discounts | Community Outcry Grows

By

Jordan Miles

Mar 21, 2026, 09:28 AM

Edited By

Alex

Updated

Mar 21, 2026, 04:32 PM

2 minutes of duration

Group of gamers discussing their disappointment about AC4 not being on sale
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Gamers are expressing strong discontent over Ubisoft's choice to leave Assassin's Creed IV: Black Flag out of its recent discount offerings. This backlash intensified following a remake announcement, igniting heated debates on forums regarding pricing strategies.

Context of Widespread Frustration

The announcement of a remake raised expectations among gamers for a price cut on the original game, but Ubisoft's decision to keep AC4 at full price prompted confusion and anger. Many fans expected better treatment, especially given the game's historical sales trends.

Key Themes from Community Discussion

  1. Pricing Reactions: Some members pointed out the clear inconsistency in Ubisoftโ€™s pricing strategy, comparing it to other game releases.

    "Same reason why Space Marine got an increased price tag after Space Marine 2 released, they want to milk the hype" - Commenter

  2. Cheaper Alternatives: Users suggested that players could purchase the game more affordably through keyshops, asserting that options exist beyond Ubisoft's storefront.

    "Just get it from any key shop, fam" - Commenter

  3. Market Timing: Many gamers speculated that Ubisoft prefers to maintain higher prices pre-remake, as they aim to maximize profits, fearing that discounts may impede sales of the new title.

    "Because they've announced the remake so they don't want people buying the original" - Commenter

Mixed Sentiments in the Community

While reactions range from frustration to acceptance of the business model, many gamers feel that the company's approach diminishes the legacy of such a beloved title. Comments like, "Why would you want to get it if the remake is right around the corner?" reflect a sense of acceptance that players may be willing to wait for new releases.

Key Takeaways

  • โš”๏ธ Widespread Frustration: Many call out Ubisoft for the absence of discounts on AC4.

  • ๐ŸŒ Sales Strategy: The company might be aiming for maximum profitability amidst the remake hype.

  • ๐Ÿ’ต Alternatives Exist: Gamers are encouraged to explore cheaper options from keyshops.

As discussions unfold, one question lingers: Will Ubisoft adapt its pricing strategy in the face of growing backlash? With speculation around possible sales, avid fans will be watching closely as the situation develops.