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Arc raiders sets $40 launch price inspired by helldivers

Arc Raiders | $40 Launch Price Sparks Community Buzz

By

Kota Yamamoto

Jan 8, 2026, 04:17 AM

Updated

Jan 8, 2026, 04:21 AM

2 minutes of duration

Graphic showing Arc Raiders game cover with $40 price tag inspired by Helldivers
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A growing excitement surrounds Arc Raiders after its decision to set a $40 launch price, inspired by successful titles like Helldivers. Gamers appreciate the affordability, viewing it as a strategic move to enhance sales and player engagement.

Affordable Gaming: Why $40 Works

The $40 price point has initiated lively discussions on forums, as many players see it as an enticing entry point. One commenter remarked, "$40 is totally the sweet spot. I picked it up on a whim," emphasizing how lower prices encourage players to try new games. Several others reported their experiences, noting, "At $40, I gifted the deluxe edition to 3 friends." This shows the pricing strategy is fostering multiplayer interactions.

"I havenโ€™t felt as addicted to an MP game since Destiny 2," said a delighted gamer, who initially shelved the game before giving it a shot.

Many players shared that a lower entry price helps manage expectations. A user stated, "$40 for an unfinished game makes it hurt way less when you die to some bs or clip through the map." This highlights a sentiment that a reasonable price softens the blow of gameplay issues.

Players Embrace the Value

A number of comments reflect on the game's quality relative to its cost:

  • Reliable Gameplay Hours: "120 hours at only 33ยข an hour. Great deal!" reported one gamer.

  • Value-for-Money Experience: Another remarked, "The value I have gotten from this game is insane."

Concerns also emerged regarding potential hidden costs, as some commenters hinted at the game's cosmetic shop. "Donโ€™t get fooled; they know people will spend more than $40 in the long run," warned one user, expressing skepticism about the gameโ€™s monetization strategies. Despite this, many players stand by their decision regarding the purchase, with one stating, "Wouldnโ€™t have checked it out for $70."

Community Reactions: A Positive Trend

Overall, players are pleased with the lower price point:

  • ๐ŸŒŸ Encouraged Purchases: "$40 was just cheap enough to risk it without feeling ripped off."

  • ๐Ÿ’ฐ Increased Gifts: The pricing led to multiple gifts among friends; one player shared, "I bought both games, and yes, the cost was a deciding factor."

  • ๐Ÿค” Industry Implications: Players are calling for other AAA companies to take note. One exclaimed, "If every AAA company should take notes right there!"

Will Arc Raiders Change Pricing Strategies?

The success of Arc Raiders at this affordable price may prompt industry shifts. In 2025, around 70% of gamers prefer quality titles at a lower price, suggesting that developers who ignore this trend may lose out. As more games adopt this approach, the gaming world could see a new wave of budget-friendly pricing tactics that prioritize player satisfaction.

Lessons Learned from Sports

Much like how lowering merchandise prices in sports led to increased sales and fervent fan bases, the gaming industry appears ready for a similar transformation. A slight change in approach can lead to long-term benefits, as indicated by the current trends in player spending and satisfaction. Will more developers follow suit? Only time will tell.