The conversation around Bayek and Aya's skin tones in a recent promotional trailer has heated up. Many are questioning the choice to portray these characters with lighter skin compared to their in-game representations, raising concerns about industry practices in game marketing.
The backlash is fueled by a clear contrast between character designs in promotional materials and actual gameplay. Discussion traces back to earlier instances in the Assassin's Creed series, with fans recalling Connor from Assassin's Creed III, who also appeared differently in promotional content.
Market Appeal: Some speculate that lighter-skinned protagonists draw a wider audience. One comment highlights that, "Most gamers, especially AC gamers, are white."
Outsourced Production: The practice of outsourcing CGI trailers is noted as a reason for varied character representation. "These CGI trailers are outsourced to different studios," pointed out a commenter.
Racial Perception: A critical view of casual racism in marketing emerged, with one community member stating, "Casual marketing racism makes it into marketing."
"This isnโt just about graphics; it reflects societal views."
Responses vary but show a strong current of skepticism toward marketing choices. Many believe that the trend undermines diversity and authentic representation. Interestingly, a commenter suggested the trailer's production might not encapsulate the charactersโ in-game experiences, saying, "They haven't been in the desert as much during the filming of the trailer."
Some have pointed out the complexities around how trailers are made, with one noting, "You are probably the only one on forums who knows how trailers are handled."
Others celebrated the characters with remarks like, "My glorious khopesh wielding king."
โฝ A significant portion of the community expresses concerns about character accuracy.
โณ Outsourced trailer production contributes to representation discrepancies.
โ ๏ธ Criticism of marketing practices hints at underlying racial biases.
As the gaming community presses for more authentic representation, developers face increasing scrutiny on how they present characters that reflect cultural heritage. Will this trend prompt change in future designs?