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Borderlands 4 price set at $70, not $80

Borderlands 4 Pricing Set at $70 | Design Decisions Spark Mixed Reactions

By

Marcus Villanueva

Jun 20, 2025, 08:45 AM

Edited By

Emily Johnson

Updated

Jun 20, 2025, 04:54 PM

Snappy read

Borderlands 4 game cover featuring vibrant characters and action scenes

Reports indicate that the upcoming Borderlands 4 will retail for $70, defying expectations of an $80 price tag. As publishers shift towards this norm, the news triggers mixed reactions among gamers on various forums.

Context of the Announcement

Yesterdayโ€™s announcement caught many by surprise, considering the trend of increasing prices in the gaming industry. Many anticipated a higher price for this new installment following the recent shift towards premium pricing for AAA games.

User Reactions and Pricing Concerns

Interestingly, some people expressed relief over the price. One user remarked, "I thought we'd get hit with $80 for sure!" However, others see the pricing as still too high. "Theyโ€™re still charging too much though," another commenter added, highlighting the ongoing debate about pricing fairness in the gaming world.

Curiously, discussions on forums reveal that some players also criticized the Super Deluxe edition's price, which allegedly doubles that of the base game, going for about ยฃ120 compared to the ยฃ60 base edition in the UK. This has fueled skepticism among gamers regarding the value offered with premium editions.

Pricing Trends and Implications

The decision to price Borderlands 4 at $70 reflects broad industry trends where publishers aim for pricing that resonates with the shifting expectations of gamers. With many anticipated titles launching at or near the $80 mark, this could aid Borderlands in maintaining a competitive edge.

Key Takeaways

  • ๐Ÿ“‰ $70 price tag seen as a win by some players, yet others remain critical.

  • ๐Ÿ’ฌ "Theyโ€™re still charging too much though" - Commentary on premium pricing persists.

  • ๐Ÿ” Review of premium editions reveals mixed sentiment around value vs. cost.

  • ๐Ÿ“ˆ Pricing decisions could signal trends for future game releases.

While many celebrate the pricing decision, it raises questions. What will this mean for future game releases, especially as gamers grapple with higher costs? As the gaming landscape evolves, fans will be watching closely.