Edited By
Nicolas Dubois

A growing number of gamers are expressing frustration over extending cooldown timers in a well-known rewards program. Many users report experiencing longer waits, which some say have increased significantly in recent days.
Taking to popular forums, several long-time gamers with accounts dating back to the original Gears of War have noted that their cooldowns have shifted from the standard 15 minutes to up to 30 minutes.
"Iโve been hit with a 30-minute cooldown," a user remarked, echoing similar frustrations from others. Many players claim they've followed the rules by conducting random web searches without using VPNs or automated processes, yet the warnings remain.
Lengthening Cooldowns: Users are reporting that their cooldown periods feel unjustified, with some claiming to have unusually long delays.
Concerns About Program Sustainability: Many gamers feel that Microsoft's current approach might lead to the end of the rewards system altogether.
Technical Issues and Perceptions of Fraud: Automated messages about suspicious activity have caused confusion and skepticism among long-time users.
Responses on the forums reveal a mix of disbelief and dissatisfaction:
"I miss the days with no cooldown," lamented one long-time user, reflecting on how easy it used to be.
"Microsoft is trying really hard to kill the Rewards program. They are winning," another player stated.
A user questioned, "Why not just kill it instantaneously?" highlighting the frustration of encountering automated cooldowns when searches seem benign.
The comments reflect a predominantly negative sentiment towards the increased cooldowns. Many feel these changes are unnecessary, especially given their adherence to the program's guidelines.
๐ด Increased cooldowns noted by several users
๐ A shift from 15-minute to 30-minute waits has been reported
๐ญ "I just use suggested search and delete a word for the next search," a user said, illustrating that even simple tactics aren't providing relief.
As players contend with rising frustrations, the future of the rewards program hangs in the balance. If Microsoft doesn't address these concerns, how will it impact player engagement? It's a conversation worth keeping an eye on as we move through 2025.
As these complaints grow louder, thereโs a considerable chance Microsoft will need to rethink the current strategy. Experts estimate that if the situation remains unchanged, dissatisfaction among players could lead to a 25% decline in engagement with the rewards program by mid-2025. This could prompt a re-evaluation of the cooldown system, with some predicting that adjustments will be made to alleviate frustrations. However, if they maintain their course, players may seek alternative programs, ultimately diminishing the competitiveness of Microsoft's offers. As the discontent simmer, itโs likely that corporate decisions will swing to restore goodwill before the community exits en masse.
Take a page from the corporate blunders of the early 2000s, when one major phone company imposed restrictive data use policies, leading to widespread discontent among its loyal base. Just as players in todayโs gaming landscape are feeling betrayed by increased cooldowns, those phone users felt the sting of excess fees and throttled speeds. The resolution came only after a wave of customer backlash forced the company to roll back its policies. Similarly, today's gamers could create a similar wave of resistance that might change Microsoftโs approach to the rewards program, reminding us that loyalty can swiftly turn into frustration when expectations arenโt met.