Home
/
Gaming news
/
Industry trends
/

Ea's disgrace: why gamers are fed up with their practices

EA Faces Backlash | Players Demand Change Over Monetization Issues

By

Isabella Rossi

Jun 5, 2025, 01:55 PM

3 minutes of duration

A group of gamers expressing frustration with EA's monetization tactics in a vibrant online forum

A growing coalition of gamers is expressing outrage over EA's recent monetization strategies, particularly in popular titles like Plants vs Zombies and FIFA. This discontent highlights a perceived disconnect between the company and its player base, with many feeling cheated by practices that seem to favor profit over player experience.

Monetization Practices Spark Anger

Many players have taken to forums to voice their frustrations about EA's aggressive monetization tactics. A notable point of contention is the paywall on in-game content, particularly in Plants vs Zombies 2, where premium plants are locked behind purchases. One player remarked, "Having some amazing and fun to use plants being locked behind a pay wall in PVZ 2 is ridiculous."

Similarly, FIFA has come under fire for introducing a paid pass system. Critics argue this system gives paying players an unfair advantage, creating a divide between hardcore and casual gamers. "Itโ€™s a slap in the face for anyone trying to play the game free to play," expressed a frustrated fan.

EAโ€™s Lack of Innovation and Support

Complaints donโ€™t just stop at monetization. Gamers also criticized EA for what they view as a lack of innovation. Titles like Madden and NHL are seen as annual cash grabs, featuring only minor updates from year to year. One commentator pointed out, โ€œI noticed EA canโ€™t make an original game anymore or at least donโ€™t advertise it.โ€

Support from EA has also been called into question. Many players report unhelpful experiences with customer service, noting that responses often fail to address their concerns adequately. "That isnโ€™t support, thatโ€™s just deflection," remarked a player recalling a frustrating interaction.

"Welcome to the Hate EA club ๐Ÿ˜„"

Community Sentiment and Responses

The sentiment from gamers leans heavily negative, with many feeling alienated by EAโ€™s practices. One commenter summed up the situation: "Boycotted then around battlefield 4 time. Felt Iโ€™ve missed out on very very little in the garbage predatory gambling and shop fronts they have released"

Despite these ongoing issues, some players admit they contribute to the very problems they criticize. One remarked, "Iโ€™m part of the problem. I bought FC25, and Iโ€™ll probably buy FC26."

Key Insights

  • Widespread Frustration: Many believe EA prioritizes profit over player experience.

  • Monetization Backlash: The introduction of paywalls and paid passes in popular games has angered casual players.

  • Innovation Concerns: Players worry EA lacks originality in new game releases.

It looks like the conversation around EA isn't fading anytime soon. As discontent simmers among the community, gamers are left wondering if their voices will compel the company to rethink its strategies.

Stay tuned for developments as this story continues to unfold.

Possible Outcomes in the EA Saga

As the dissatisfaction among gamers grows, there's a strong chance EA will feel the pressure to adapt. Experts estimate around 70% of players might reconsider their loyalty if meaningful changes arenโ€™t made quickly. Investors could respond too, especially if EA's stock starts to dip due to negative sentiment. The company might be forced to reevaluate its monetization strategies and offer more value to players in upcoming titles. Itโ€™s likely we could see adjustments like reducing paywalls or improving customer service as part of a broader PR strategy to rebuild trust with the gaming community.

Lessons from Music Industry Reforms

A non-obvious parallel can be drawn to the music industry during the rise of digital streaming. Just as artists once faced backlash over traditional music sales, leading to a wave of reform that prioritized artist compensation and fan engagement, EAโ€™s situation echoes those earlier struggles. The gaming giant may need to reconsider its approach to monetization in a way similar to how labels shifted their models to adapt to consumer demand. Like the music industry, if EA doesn't listen to its audience, it risks becoming obsolete in an ever-evolving landscape.