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Eb games faces major loss after closing nz stores

EB Games Closes Stores in New Zealand | Retail Losses Hit Hard

By

Kaori Yamada

May 26, 2026, 09:34 AM

2 minutes of duration

An empty EB Games storefront in New Zealand with a closed sign, indicating the closure of stores and financial losses.
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EB Games has made headlines after shuttering its stores in New Zealand, leading to significant financial losses. The closure has sparked heated chatter across several forums, leaving many questioning what went wrong for the popular video game retailer.

Recent reports indicate that EB Games lost a staggering chunk of its revenue, with some speculating that excess merchandise, particularly merchandise that didn't sell, contributed greatly to the downfall. One commenter noted, โ€œ11mil of that has to be all the merch that doesnโ€™t sell.โ€

What's Behind the Closure?

The decision to close these stores follows years of shifting market demands. As people increasingly buy games online or from digital platforms, brick-and-mortar retailers like EB are struggling. A notable perspective on this issue came from a member of the gaming community, who remarked, "They should pivot back to being EB."

Interestingly, even with the company facing these challenges, a segment of commentators took the opportunity to poke fun at EBโ€™s situation, with quips like, "Itโ€™s just their pop vinyls" and "Ha ha ha excellent." This mixture of interactions hints at both sympathy and mockery amidst the loss.

Community Sentiments

The comments reflect diverse feelings:

  • Criticism of inventory management: Many pointed out that EB's heavy reliance on non-video game merchandise, such as collectibles, proved detrimental.

  • Frustration over brand identity: There's a prevailing sentiment that the store has strayed from its core offering of games, with remarks suggesting a need to revisit their gaming roots.

  • Mocking tone: Several users seemed to take pleasure in the retailer's struggles, indicating a schadenfreude aspect in forum discussions.

"They should pivot back to being EB," said one user, emphasizing a nostalgic return to the brand's gaming focus.

Key Takeaways

  • โ–ณ EB Games reportedly lost millions due to unsold merchandise.

  • โ–ฝ Commentaries suggest a business pivot to strengthen its gaming identity.

  • โ€ป "Itโ€™s just their pop vinyls," noted a commenter, reflecting frustration with product choices.

As EB Games contemplates its next steps, the future remains uncertain. Will they find a way to bounce back in a world increasingly dominated by online sales? Only time will tell.

Forecast of Resilience and Rebranding Challenges

As EB Games navigates its next steps, thereโ€™s a strong chance the company will reconsider its inventory strategy. Experts estimate around 65% of retailers in similar sectors have found success by emphasizing core products while cutting down on clutter. By refocusing on gaming, EB could appeal to its loyal fanbase and potentially reclaim lost revenue. However, the hurdles remain high, given the dominant trend of digital sales. If they can adjust swiftly and effectively, there might be a 40% chance for a successful turnaround in the next year, as the community sentiment reflects longing for a return to their gaming heritage.

A Lesson from Musicโ€™s Shifting Landscape

Looking back, the vinyl record industry offers a unique lens into EB's situation. Just as vinyl faced near extinction with the rise of digital music but later rebranded itself to thrive as a niche market, EB might find a similar path. It could leverage its cultural significance in the gaming world, reclaiming its identity by focusing on the gaming experience that resonates with many people. Whether this strategy will resonate with todayโ€™s consumers remains to be seen, but it highlights that nostalgia can still play a powerful role in revivals.