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Gpu prices skyrocket: rtx 5090 hits 136% above msrp

GPU Prices Skyrocket | The RTX 5090 Hits 136% Above MSRP

By

Jordan Figueroa

Sep 2, 2026, 01:03 AM

Edited By

Dominic Crown

3 minutes of duration

A graph showing soaring prices of GPUs, highlighting the NVIDIA RTX 5090 significantly above its MSRP.
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Recent reports reveal that average GPU prices have surged 28% above the manufacturer's suggested retail price (MSRP), with the NVIDIA RTX 5090 standing out at a staggering 136% markup globally. This spike raises alarms among tech enthusiasts and gamers alike as prices worsen in a market already characterized by volatility.

Current GPU Pricing Overview

The following highlights the current prices for key GPUs:

  • NVIDIA RTX 5050: MSRP $249 โ†’ US price $300 (+20%)

  • RTX 5060: MSRP $299 โ†’ US price $450 (+51%)

  • RTX 5070: MSRP $549 โ†’ US price $800 (+46%)

  • RTX 5090: MSRP $1,999 โ†’ US price $4,900 (+136%)

Other GPU prices also reflect significant increases. The AMD RX 9060 XT 16GB, for instance, jumped to $460, which is 32% above its MSRP. Meanwhile, Intel's Arc B580 is now priced at $310, a 25% jump, reinforcing the trend.

Growing Frustration Among Users

The user boards are abuzz with discontent about these rising costs. One noted, "I hate it here," while another reflected on how fortunate they felt to have snagged a 5090 for $3,000 last year. Sentiment like this showcases the stark contrast between current prices and those from just a year ago.

"Little did I know that I was paying a bargain price for my 5090 last year when I bought it for 3000 dollars."

Many tech enthusiasts see this price escalation as a continuation of the preceding market chaos influenced by cryptocurrency mining and AI developments. Thereโ€™s increasing murmurs about prioritization of AI applications, possibly leaving traditional gaming hardware in the dust.

  • Frustration with price hikes: Gamers feel financially squeezed, outpriced by rising GPU values.

  • Comparison with previous crypto era: Some express relief that current prices aren't as extreme as during the crypto crunch when even low-end GPUs exceeded $500.

  • Value retention of high-end PCs: Users are astonished that their setups are significantly more valuable less than a year later, with one mentioning, "Paid around 5k in parts; now worth 15k. Insane."

Key Insights

  • Prices continue to climb, raising concerns over supply issues

  • Users express strong discontent with current pricing trends

  • Value perception for high-end GPUs increases over time

As the situation unfolds, it remains unclear how long these inflated prices will persist. Will we see a reset, or are we faced with a new normal in the GPU market?

For continuous updates on pricing trends and tech product availability, keep an eye on local tech forums and user boards.

What Lies Ahead for GPU Prices

As industry experts closely monitor the situation, there's a strong chance that GPU prices will remain elevated for the foreseeable future. Factors such as ongoing supply chain disruptions and a surging demand for AI-focused applications indicate that consumers may need to brace for more price hikes. Estimates suggest around a 60% likelihood that we will witness prices stabilizing only later this year, provided supply chains can catch up with demand. The gaming community is anxiously awaiting any signals of a reset, but unless manufacturers ramp up production significantly, the inflated price trend could persist, making it increasingly difficult for average tech enthusiasts to upgrade their setups.

A Historical Comparison Worth Noting

Looking back, the rise and fall of vinyl records in the late 1970s to early 2000s mirrors the current GPU market scenario. Initially, vinyl sales plummeted with the advent of CDs, leaving countless audiophiles and collectors disheartened by the decline in their prized possessions' value. However, a resurgence in interest for vinyl in the 2010s led to skyrocketing prices for certain records, sometimes exceeding their original retail value by hundreds of percent. Just as the charm of analog sound captivated a new generation, the emotional ties gaming enthusiasts share with high-end GPUs could fuel a similar revival in demand for traditional gaming hardware, regardless of its challenge in the current landscape.