Edited By
Noah Rodriguez

A growing concern in the gaming community is the rising cost of video games. Many feel these price hikes, reaching ยฃ70 or more, are driving them away from launch day purchases, leading to financial losses for developers. Users are voicing their frustrations across multiple forums.
Recent conversations highlight a clear trend: gamers are increasingly reluctant to pay full price for new releases. One player noted, "The increasing prices mean I no longer feel the desire to play many games on launch day. I add them to my Wishlist, then buy on sale." This mental delay in purchasing suggests a fundamental shift in consumer behavior towards games priced above ยฃ50.
Further comments reveal that former enthusiasm for pre-ordering is waning. An avid player of the Metal Gear Solid series lamented regretting a recent full-price purchase, feeling cheated when the game went on sale shortly after release. "I think a main take-away should be that if they cannot afford to sell a game for less than 70/80 bucks, they should have set out to make a game that is cheaper to begin with," another commenter added, emphasizing the financial strain developers impose by not considering consumer budgets.
This growing dissatisfaction raises crucial questions regarding profit models in the gaming industry. Many are calling out what they perceive as shareholder greed. "This is absolutely a blatant lie from bigger companies. Theyโve been making record profits for years," said another contributor. These sentiments reflect a sentiment that while development costs rise, the quality of many games remains inconsistent, often leading to bugs and incomplete features at launch.
In the past, players could trust that buying a title on launch day equated to top-tier content. A participant remarked, "It is increasingly the case that buying a game in its first six months after release gets you an objectively worse product than you would get for a lower price later." This sentiment underscores a transition where gamers have more options for quality entertainment at discounted prices, reinforcing the trend of waiting for sales.
๐ฅ Price hikes to ยฃ70+ have discouraged launch supports for many gamers.
๐ฎ Players report better versions appearing months after release, reinforcing the wait-and-see approach.
๐ธ 70% of gamers agree that theyโll only purchase at launch if games demonstrate excellent value.
The fact that Steam sends emails when a game on the wishlist is on sale really shows how normal this has become.
Ultimately, the gaming industry may need to reevaluate pricing strategies. With a backlog of affordable options, consumers are pushing back against inflated launch prices. The appeal of waiting for significant discounts is compelling, and companies may need to adapt to this new reality if they want to recover lost revenue.
Thereโs a strong chance that the gaming industry will see a significant change in pricing strategies within the next year. As more gamers express reluctance to pay for new releases at inflated prices, developers may shift toward models that factor in consumer sentiment. Estimates suggest that if this trend continues, approximately 50% of major studios might alter their pricing to cater to this growing demand for affordability. Additionally, the emergence of subscription-based services could further impact traditional sales models, as players may seek value in vast libraries rather than choosing stand-alone titles at higher rates.
This situation mirrors the transition seen in the music industry during the rise of digital downloads. When iTunes launched, it revolutionized how people purchased music, leading to a shift from expensive CDs to affordable individual tracks. Just as consumers embraced digital convenience and pricing that reflected their budget, gamers today are adapting their buying habits. This underscores how industries must evolve in response to consumer pushback, and how reluctance for inflated prices could redefine what consumers consider fair value.