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Life is strange franchise faces decline and challenges

Sales Metrics and Fan Opinions | Are Life is Strange Games Losing Ground?

By

Marcus Villanueva

Jun 10, 2025, 01:53 AM

Edited By

Carlos Gomez

3 minutes of duration

A sad character from Life is Strange looking distressed, symbolizing the decline of the franchise. The background shows cracked game covers and fading memories.
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A recent analysis reveals critical insights into the Life is Strange franchiseโ€™s performance and fan sentiments. As fans express concerns over declining interest in the newest installment, Double Exposure, questions arise about its future success and impact on the beloved series.

A Mixed Bag of Reception

The gaming community presents a stark divide, with many fans voicing dissatisfaction over the series' latest direction. Some users lament, โ€œThey literally killed everything we loved about it,โ€ signaling frustration that Double Exposure has failed to maintain engagement. Others argue that its failure to resonate with the legacy of previous games indicates a troubling pattern for Square Enix.

Fan Reactions and Trends

Recent comments highlight three significant themes:

  1. Character Development: Fans miss the depth of previous characters. One critical remark noted, โ€œNone of the characters were particularly interesting or memorable.โ€ This raises questions about the writing team's choices in focusing on new faces instead of beloved characters.

  2. Nostalgia vs. New Direction: The attempt to cater to nostalgia by bringing back Max Caulfield met mixed feelings. Critics suggest that her portrayal lacks the depth that originally captivated players. A fan stated, โ€œBringing back Max was not enoughsheโ€™s not interesting enough of a character.โ€

  3. Sales and Future Expectations: The number of copies sold and players engaged tells a stark story. Reports indicate that True Colors sold approximately 920,000 units, while the latest installment struggles to maintain player traction post-release. In the words of one commenter, โ€œThe gameโ€™s got no legs.โ€

Numbers Tell the Tale

Despite previous successes, the metrics from Steam and other platforms suggest a downturn:

  • 230K to 920K projected sales of True Colors across all platforms, signifying a golden run but still short of blockbuster status.

  • Decline in Player Engagement: Average player counts for Double Exposure have dipped significantly since launch, indicating decreasing interest.

"The popularity of Before the Storm enabled Deck 9 to keep the franchise alive,โ€ remarked a source, emphasizing the challenges faced by the latest installment.

Key Takeaways

  • โœฆ Critical fan feedback centers on character appeal and story depth.

  • โœฆ Double Exposure's sales numbers indicate a need for reevaluation of the brand.

  • โœฆ Square Enix faces pressure to reinvigorate the series or risk losing its audience.

Whether Double Exposure can turn its fortunes around remains to be seen as the gaming community closely watches and weighs in.

What Lies Ahead for the Franchise

The future of the Life is Strange franchise may hinge on Square Enix's ability to respond to fan feedback and sales trends. There's a strong chance that if the company invests in deepening character development and retaining core story elements, they could see a resurgence in interest. Experts estimate around a 60% probability that a revamped sequel or spin-off could hit the market in the next two years, provided they take a page from the positive aspects of previous installments. Responding directly to the fan base could also create an opportunity for Square Enix to regain traction and extend the franchise's longevity.

A Historical Reflection in the Face of Change

This rise and fall of a beloved franchise echoes the trajectory of musical acts that strayed from their original sound only to later realize the value in returning to their roots. Consider the case of bands like Fleetwood Mac, who faced backlash when they attempted new genres, ultimately leading them back to the melodies that fans cherished. Just as those artists had to weigh the balance between innovation and nostalgia, the Life is Strange franchise now stands at a crossroads, needing to harness its legacy while also venturing forward into uncharted territory.