Edited By
Liam Chen

Marathon, a new shooter from Bungie, is stirring up strong reactions from gamers. Launched with promising features, its player retention has plummeted, raising questions about whether it can survive in a competitive market.
Though over 80,000 players bought Marathon at $40, a staggering 90% have stopped playing within just two months. While some enjoy the game, many others have labeled it a flop, citing issues with gameplay and art design.
"I like everything about it until the actual extraction," said one user, highlighting a common critique of the extraction zones, which players described as exposing them to easy attacks. This sentiment seems widespread, as many express frustration with the extraction mechanics and game style.
Extraction Shooter Fatigue: Many comment on the saturation of extraction shooters in the market. One gamer noted, "Not everyone likes extraction shooters even if itโs the best, I still wouldnโt play it." This indicates a growing disinterest in the genre among the gaming community.
Art Direction Concerns: Players are divided on the visual style of Marathon. One user stated, "The art direction is not for me," suggesting that the vibrant aesthetics might alienate traditional FPS fans.
Distrust Towards Bungie: Trust issues linger from past Bungie titles like Destiny. A frustrated player mentioned, "After the way Bungie has treated their fan base" This distrust could be impacting Marathon's adoption despite its gameplay mechanics.
The comments reflect a mix of frustration and disappointment, with many voicing their indifference towards Marathon. Players seem polarized, with many dismissing it outright.
"If you like it, like it but others donโt have to," expresses the sentiment of those skeptical towards the game's long-term appeal.
โฝ 90% of players have quit within two months since launch.
โ๏ธ Art direction criticized for being unappealing.
๐ช๏ธ Many favor casual PVE over extraction shooters.
โ "Curse me and this joy Bungie has crafted," comments a player enjoying the game despite criticism.
Bungie has plans to introduce more casual PVE content in Season 2, aiming to attract a wider audience. However, recovering from a major player exodus will require more than just new content. Can this shooter evolve and capture the interest of gamers who are steering clear? Only time will tell.
Looking ahead, thereโs a solid chance that Bungieโs strategy to introduce more casual PvE content will help regain some of the player base. Experts estimate about 30% of those who left might return if the company responds effectively to community feedback and diversifies its gameplay options. However, sustaining interest in Marathon will require continuous updates and innovative features. If Bungie can pivot from the extraction shooter model and blend in elements that appeal to casual gamers, it may tap into a new audience, increasing player retention and boosting long-term success. Yet, failure to address the existing trust issues and gameplay critiques could leave the title in a downward spiral.
The situation with Marathon can be likened to the early struggles of Netflix in the transition from DVD rentals to streaming. Initially, many customers were hesitant to fully embrace the subscription model, voicing skepticism about its value. Yet, as Netflix listened to feedback and improved its offeringsโadding original content and enhancing user experienceโthe company saw a resurgence in interest. Similarly, if Bungie understands and adapts to player preferences, they might just turn Marathon's fate around, transforming it from a contentious launch into a beloved staple in gaming.