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Microsoft adjusts xbox gift card rewards points cost

Microsoft Raises Costs for Xbox Gift Cards | Users React with Outrage

By

Mark Johnson

Feb 18, 2026, 11:56 PM

Edited By

Alex

2 minutes of duration

Visual representation of Xbox gift cards with rewards points displayed, symbolizing the increase in points needed for purchase.
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Microsoft is facing backlash after announcing a price hike for Xbox gift cards, impacting players in the UK, US, and beyond. As rumors swirl about the company's direction, many see this move as detrimental to player loyalty and experience.

Background on the Controversy

Users have taken to forums to voice their frustrations about increasing costs associated with Xbox services. The sentiment has shifted sharply negatively, with many feeling betrayed as benefits are pulled and prices rise. This latest adjustment has sparked concerns about Microsoftโ€™s overall commitment to its gaming community.

"Whoโ€™s gonna stop you?" one commenter quipped, summing up the frustration many are feeling toward the company's recent policies.

Key Concerns Raised by Players

Three primary themes emerged from user discussions:

  1. Erosion of Loyalty: Gamers are questioning Microsoftโ€™s reliability, suggesting the company is removing incentives while increasing prices. "Youโ€™re pulling benefits, killing exclusives, and raising costs for rewards," one forum member pointed out.

  2. Transitioning to PC: Many are speculating that this move might signal a push toward PC gaming, calling into question the future of console-focused services. "All roads lead to PC gaming, it is inevitable," another user remarked.

  3. Feeling Devalued: Participants expressed disappointment, citing how rewards are systematically decreasing in value. "They killed this program with the last change," lamented a frustrated user.

Community Sentiment

Overall, the feedback is overwhelmingly negative. Users feel that recent changes undermine Microsoftโ€™s efforts to maintain a loyal fanbase. Many see this as a tactic to phase out certain features and shift focus away from console gaming.

Significant Quotes from the Community

  • "Just W after W for MS recently. Who tf gives these decisions the green light?"

  • "Glad I stocked up on cards while they were still normal price."

  • "The bait and switch they pulled with Gamepass was crazy."

Key Takeaways

  • โœ–๏ธ Increased gift card prices have players feeling upset and stranded.

  • ๐Ÿ›‘ Users believe this is a sign of reduced support for Xbox console gaming.

  • ๐Ÿ”„ Speculation grows about a future shift to PC-oriented gaming.

As Microsoft deals with this backlash, callers for transparency and better communication are rising. The community closely watches the company's next moves, with many gamers reconsidering their loyalty to the brand. Can Microsoft turn this tide around, or are they paving the way for console obsolescence? Only time will tell.

What Lies Ahead for Gamers?

As Microsoft navigates this challenging landscape, thereโ€™s a strong chance they will reconsider their pricing strategies to regain player trust. Experts estimate around a 60% likelihood that they will roll back some of the price hikes, especially if community pressure continues. Additionally, a shift toward enhancing their PC gaming services could see a two-pronged approach: retaining console loyalty while expanding their user base on PC platforms. This may lead to a mixed model that offers players more choices without alienating their traditional console community.

A Surprising Echo from the Past

A situation reminiscent of the early 2000s arises when the music industry grappled with digital downloads. Creative artists and labels initially resisted platforms like iTunes, fearing they would devalue music. However, as artists began embracing these services, a new era of accessibility emerged without losing revenue streams. Similarly, Microsoft faces a pivotal moment: adapt to changing consumer preferences or risk being left behind. Just like music evolved, the gaming landscape may shift, leading to new definitions of player engagement and loyalty.