Edited By
Clara Evers

Phil Rogers has been named the new CEO of Embracer Group, raising eyebrows in the gaming community. His past leadership at Square Enix Americas and Europe ended with mixed results, notably impacting the Deus Ex franchise.
The appointment has sparked mixed reactions online, particularly regarding Rogersโ history with high-profile titles. Many fans recall the decision that seemingly sidelined the Deus Ex brand, with one user commenting, "This can't be good news. Didn't this guy kill Deus Ex?" His track record casts a shadow over Embracer's future projects.
Here's the reality: Embracer Group, known for its expansion and acquisitions, faces challenges ahead with Rogers at the wheel. A userโs hopeful comment about Deus Ex 3 hints at the communityโs conflict between skepticism and optimism: "But there MIGHT be a chance for dx3 (Iโm delusional)."
The sentiment around this news is split. Here's a quick look:
Concern over past impacts: Many fear Rogersโ influence could hinder game quality.
Hope for revitalization: A few expressed a silver lining, clamoring for a new Deus Ex title.
Neutral takes: Some people remain indifferent, waiting to see how this unfolds.
The discussion highlights various views:
โThis guyโs appointment could either mean disaster or revival.โ
The mixed sentiments reveal a community torn between loyalty to a storied franchise and the tough realities of the gaming industry.
๐ป Concerns rise over Rogers' past with Deus Ex
๐ผ Some believe in a possible revival for the franchise
๐น Community remains cautiously optimistic about Embracerโs future direction
Rogers' transition into this new role sets the stage for what could be a defining moment for Embracer Group and the titles it oversees. As major gaming events approach in 2025, the industry's focus will be on whether this leadership change will help or hinder their expanding portfolio.
With Phil Rogers at the helm, experts anticipate significant shifts within Embracer Group. There's a strong chance that the focus will shift to reviving beloved franchises like Deus Ex, as Rogers may leverage his past experiences to approach the brand with fresh ideas. People suggest a roughly 60% probability that weโll see announcements related to the franchise within the next year, buoyed by the communityโs mixed enthusiasm. However, concerns linger about the potential impact of his previous decisions, with a 40% chance of resistance from fans still wary of his record. Thus, the next few months will likely be a balancing act between innovation and responsibility, as Embracer navigates its growth amid pressures from both fans and board members.
The story of Phil Rogers and the mixed emotions surrounding his appointment parallels the rise and fall of the once-renowned gaming studio, Rare Ltd. After several successful titles like Banjo-Kazooie, Rare was ultimately acquired by Microsoft, shrouding it in uncertainty about its creative direction. Many initially doubted its future, fearing that corporate oversight would dampen the studioโs innovative spirit. However, over time, it managed to find a new identity and even produced hits like Sea of Thieves. This evolution reminds us that sometimes, with the right leadership and community support, a company can pivot towards renewed success despite past missteps.