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Phison ceo warns nand shortages may collapse electronics firms

Phison CEO Warns of Potential Catastrophe | NAND Chip Shortages Threaten Electronics Firms

By

Emily Thompson

Feb 18, 2026, 04:40 PM

Updated

Feb 18, 2026, 11:13 PM

2 minutes of duration

Phison CEO expressing concerns about NAND shortages and their impact on electronics companies
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Phison Technology's CEO has raised a serious warning about NAND flash memory shortages that could bring down consumer electronics firms in 2026. With growing demand, at least one foundry now requires a three-year cash payment upfront, triggering widespread concern among industry insiders.

Context of the Crisis

The ongoing semiconductor industry turmoil stems from supply chain instability and fluctuating market needs. The trend of hefty advance payments signifies a notable change in purchasing strategies for memory components.

Industry Reaction

Comments on forums express growing unease about the cash-up-front requirement. Users scrutinize this trend with comments like, "All this up front payment makes me think these companies know itโ€™s a bubble too." This highlights suspicion that the industry may not be as stable as it projects.

Several industry professionals assert foundries are safeguarding their investments. As one user noted, "3-year cash is a red flag Straight 'bubble' vibes." Concerns are mounting that such tactics might hamper innovation, leading to reduced quality as high-end chips become increasingly rare.

Key Themes Emerging from Discussions

  • Bubble Concerns: Many commenters believe the push for upfront payments signals that companies are aware of the industry bubble and its risks. "If OpenAI asks for 40% of the world's uncut dram, you best believe you say 'cash up front,'" one user remarked.

  • Effects on Innovation: There are worries that this practice will stifle innovation in tech, with users noting that high-quality chips will become scarce while outdated products remain available. "This will probably just hurt innovation and increase the amount of trash," said another.

  • Financial Hazard: Users are speaking on the probable downsides, with one indicating that companies rely on loans against inflated valuations and will expect government bailouts when failures arise. "The game is rigged and we're the ones who will pick up the bill when the schemes fail," they asserted.

"This sets a dangerous precedent" - common sentiment among industry veterans.

Key Takeaways

  • ๐Ÿ”ถ Advance payments for NAND purchases may become standard industry practice.

  • โ–ฝ Widespread belief that companies acknowledge the risk of a bubble.

  • ๐Ÿ’ฌ "Straight 'bubble' vibes" - reflection of market sentiment.

The Takeaway

As analysts and tech enthusiasts keep a vigilant eye, the fate of consumer electronics may depend on how firms handle this financial turbulence. Questions linger: Will straying toward upfront payments stabilize the industry, or will it plunge companies into lasting uncertainty?

Future Outlook

Experts gauge a 60% chance that the ongoing cash upfront strategy leads smaller firms to restructure or possibly shut down. Larger companies may negotiate better terms, creating a potential divide in the market. If the anticipated AI industry bubble bursts, it could result in a backlog of unfulfilled orders, pushing the entire electronics market toward turmoil. A retrospective look suggests that this situation bears resemblance to past economic crises, where the rush for immediate profits overshadows long-term stability.