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Price increase alert: important message received

Price Hike Fallout | Gamer Frustration Grows Over Behaviour Entertainment's Controversial Pricing Decisions

By

Ethan Williams

Feb 7, 2026, 02:43 AM

Edited By

David Brown

Updated

Feb 7, 2026, 08:25 AM

2 minutes of duration

A person looking worriedly at a notice about a price hike, with a calculator and budget plan in the foreground
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Gamers worldwide are feeling the heat as Behaviour Entertainment raises prices in several regions, igniting a wave of frustration and confusion. Reports show that players in Poland, Mexico, and Brazil received notifications, sparking discussions about fairness and equity.

Breaking Down the Price Increase

Many users noticed the increase suddenly without any prior notice, leading to chaos as players rushed to grab items before costs changed. The high-pressure move left many questioning the company's commitment to its fanbase. Commenters argue that such price hikes contradict the expectation of lower costs over time for older content.

User Reactions: A Global Perspective

Unequal Treatment Across Regions

Players from various countries have expressed growing discontent over the lack of consistent communication from the company. "I only got the message because Iโ€™m currently visiting Poland," one user noted, shedding light on the regional disparities affecting gamers in places like Mexico and Brazil, who experienced similar surprises last year without any warning.

General Frustration with Pricing Models

The outcry is evident. A user summarized it bluntly: "Whatโ€™s up with companies increasing the price of their products?" This sentiment resonates broadly, with many expressing disbelief at the company's disregard for its customersโ€™ financial realities, especially in regions already struggling economically.

Demand for Transparency

Players are pushing for clearer communication regarding pricing changes. "This feels very disrespectful, especially to poorer regions," one commenter emphasized. This echo of frustration calls for the company to ensure better clarity going forward, making it apparent that customers will not tolerate being left in the dark.

Key Patterns from Feedback

  • Regional Disparities: Different regions react variably, sometimes receiving no notifications at all.

  • Consumer Backlash: Gamers voiced anger, stressing that old content should not see price increases.

  • Call for More Transparency: A significant portion of players demands more openness about pricing decisions.

Takeaways

  • โ–ณ Sudden Changes: Many players, especially in poorer regions, feel blindsided by the abrupt hike.

  • โ–ฝ Disproportionate Impact: Not all areas received notifications, leading to discontent.

  • โ€ป Increased Urgency: Gamers emphasize the need to purchase before prices rise, reflecting a survival instinct in the marketplace.

Interestingly, as this situation unfolds, it raises the question: Will Behaviour Entertainment listen to this backlash, or is it simply a matter of time before gamers find alternatives to their gaming experience?