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Launching public test on re9 release day makes no sense

Controversial Timing | Public Test Launches on RE9 Release Day

By

Alex Turner

Feb 13, 2026, 06:39 AM

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Graphic showing a public test announcement alongside a major game launch, highlighting the competition for attention.
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A clash of gaming titans is brewing as the launch of Resident Evil 9 coincides with the public test for a different title, sparking debates among fans. Analysts wonder why the developer chose this date, given RE9's dominance in gaming discussions.

Unpacking the Timing

Some gamers noted that the two games appeal to different audiences. One user on a popular board remarked, "The overlap between RE9 and Marathon is pretty small." However, others like to play both and consider time management a minor issue. **

What Lies Ahead for Gamers and Developers

As the public test for the new title unfolds alongside the Resident Evil 9 release, there's a strong chance it could dilute attention for both games. Players may choose to focus primarily on RE9 due to its popularity, leaving the public test struggling to gain traction. Analysts estimate about a 60% probability that the public test will attract a smaller player base as fans prioritize the much-anticipated release. Meanwhile, game developers may find themselves reassessing future launch strategies to avoid overlap on significant dates, ensuring they maximize engagement during release windows.

A Game of Timing: Echoes of the Music Industry

This situation can be likened to the music scene in the late 1990s when major acts would unintentionally release albums on the same day. For instance, the back-to-back releases of Britney Spears and NSYNC not only divided fan attention but also created a fierce competition that affected sales figures for both. Just as those pop stars faced unforeseen challenges to capture their audience, todayโ€™s developers must navigate a tricky landscape where timing can be just as pivotal as the gameโ€™s quality. This serves as a reminder that careful planning in release schedules can impact the success of creative endeavors far beyond gaming.