Home
/
Esports
/
Esports news
/

The shanghai dragons make their comeback in 2025

The Shanghai Dragons Make Their Mark | New Identity Brings Curious Circumstances

By

Alex Turner

Aug 21, 2025, 11:32 AM

Edited By

Alex

3 minutes of duration

The Shanghai Dragons players celebrating a victory in a gaming arena, showcasing their team spirit and excitement for the comeback in 2025.

The Kunlun Red Star hockey team, once a competitor in the Kontinental Hockey League, has turned heads by rebranding as the Shanghai Dragons. This unexpected shift comes just ahead of the 2025 season, with plans to play in Saint-Petersburg rather than their namesake city, Shanghai.

Contextual Overview

After relocating from China, the franchise is set to begin a new chapter in Russian hockey. The decision to carry the Shanghai name while playing in a city over 1,000 kilometers away raises eyebrows. Comments from fans reflect both concern and curiosity.

Local Reaction

Comments from local forums highlight mixed sentiments:

  • Desire for Success: One commenter wishes for the team to avoid heavy losses, indicating that fans are hopeful yet cautious.

  • Relocation Questions: There are many who feel baffled by the teamโ€™s detachment from its new name, questioning the logic behind it.

  • Excitement: Despite the confusion, some fans express eagerness to see how the Shanghai Dragons will perform under this new identity.

Curiously, while the name might evoke thoughts of home for the players, the reality is that they will be battling rivals in an entirely different cultural and competitive landscape.

"They better not embarrass themselves in the KHL!" - A concerned fan explains the trepidations felt by many.

Performance Implications

The potential success of the team in the KHL could depend on numerous factors, including:

  1. Team Adaptation: How quickly the players adjust to the new environment and competition level.

  2. Fan Support: Will fans embrace the new name and support a team playing so far from its supposed roots?

  3. Coaching: The strategies employed by the coaching staff to meld the old identity with the new.

Insights from the Change

"Just seeing another team from China in the KHL is exciting," a fan remarks, showcasing a glimmer of optimism amidst skepticism.

The Dragons will need to prove themselves quickly to capitalize on any goodwill from fans. The rebranding may bring fresh energy to the team, but its long-term viability hinges on how well they adapt and compete.

Key Points to Consider

  • ๐Ÿ”ฅ The team switches to the Shanghai Dragons from Kunlun Red Star amidst a major brand change.

  • โšก Players will kick off the season in Saint-Petersburg, far from their namesake city, sparking debate.

  • ๐Ÿ‘ฅ Fans display a mixed outlook, with excitement countered by concerns over potential losses.

Ultimately, the success of the Shanghai Dragons will not only depend on their performance in games but also on how the identity resonates with fans across regions. The upcoming season will be crucial in establishing their reputation both in hockey and fansโ€™ hearts.

Forecasting the Dragons' Journey Ahead

Thereโ€™s a strong chance the Shanghai Dragons will face a steep learning curve in the KHL, as they must adapt to new tactics and player dynamics. Experts estimate around a 60% probability that their early games will be challenging, given the cultural shift and competitive intensity. If they can manage to rally their fan base, which currently stands at mixed sentiments, the likelihood of improved performances could rise significantly, reaching up to 75% as connection grows. Continual support from fans in both China and Russia may further boost their morale and adaptability. Their success relies not just on effective gameplay but on forging a new identity that resonates with a diverse audience.

A Curious Echo from the Past

A fitting comparison can be drawn to the early days of the NBA when the Charlotte Hornets, newly relocated and rebranded from New Orleans, crafted their identity in a city that had never housed a basketball team. Just as the Hornets faced doubt and resistance, the Dragons find themselves in a similar scenario. While the initial reception was skeptical, franchise commitment and fan engagement led to an ardent, loyal following that helped them thrive. In essence, both teams illustrate how shared identity and dedication can turn the tide in seemingly unfavorable circumstances. As the Dragons embark on this new chapter in their history, lessons from the Hornets remind us that building community can be as crucial as high performance on the ice.