Home
/
Gaming news
/
Industry trends
/

Why does steam promote bad games like co d on sales?

Controversy on Steam | Why Are Poorly Rated Games Front-Page Stars?

By

Jessica Chen

Jun 29, 2026, 10:51 AM

3 minutes of duration

Screenshot of Steam homepage showing Call of Duty highlighted in sales despite negative reviews
popular

Steamโ€™s ongoing promotion of games like Call of Duty has sparked heated discussions among gamers. Despite overwhelming negative reviews, these titles remain prominent during big sales, raising questions about the platform's trustworthiness and fairness in marketing.

A key concern among gamers is that popular franchises with lackluster reviews seem to monopolize advertising space, sidelining indie developers. One user remarked, "These advertisement slots are ruining the platform experience." Many believe Valve's focus appears to be on maximizing profits over showcasing quality games.

Raking in Sales Despite Reviews

In the chat rooms, users highlighted that, regardless of negative feedback, Call of Duty games continue to sell exceptionally well. "Steam isnโ€™t here to help you find the best game; they just want your money," one commenter asserted, emphasizing the financial motives steering game visibility.

Interestingly, even when titles like Modern Warfare II (2022) receive criticism, player engagement remains high. Reports show an average concurrent player count of up to 120,000 on Steam alone, suggesting that the franchise sustains strong backing, though many of these players donโ€™t even use Steam.

Among the comments, sentiments vary:

  • Sales Over Quality: "Even 'bad for CoD' is still massive sales."

  • Industry Dynamics: "The front page is determined by sales figures, not reviews."

  • Player Count Matters: "The majority of Call of Duty players are on console."

The Debate Over Algorithmic Promotions

Is the algorithm truly flawed, or is it simply capitalism at work? Users are split. Some argue that game visibility should be dictated by player feedback rather than just sales, citing Valve takes a cut of every transaction. Another noted, "Steam simply shows you things you're interested in or played in the same genre."

Key Insights

  • ๐Ÿ’ฐGames with poor reviews like Modern Warfare II still perform, indicating a focus on sales over quality.

  • โšก๏ธMany players remain loyal to CoD, gathering tens of thousands of concurrent users.

  • ๐Ÿ“‰ Negative reviews donโ€™t deter buying; instead, they spark robust debate on gaming practices.

Gamers will continue to discuss this topic, especially as sales persist and new titles roll out. Valve's actions now raise a vital question: Shouldnโ€™t the gaming experience prioritize player satisfaction over aggressive sales tactics?

"It's simple, really. It sells very well, even when reviews are negative." - Forum Commenter

As the landscape of online gaming evolves, it is essential for platforms to consider their stance on game marketing. Will Steam rethink their strategy? Stay tuned for more updates.

What Lies Ahead for Steam and Its Promotions

With the ongoing discourse surrounding Steam's marketing strategies, it's reasonable to expect some shifts in their approach. Industry watchers estimate a 60% chance that Steam may begin recalibrating its promotional algorithm to better reflect user reviews over pure sales numbers. The recent criticism serves as a wake-up call, compelling Steam to prioritize quality content which resonates with gamers. Alternatively, there is a strong possibility that they will continue down the current path, driven by profits, as high sales from franchises like Call of Duty demonstrate a formula that works for immediate revenue. Users are increasingly advocating for platforms to listen to the community, and failure to adapt could result in a decline in overall user trust and engagement.

Echoes from the Music Industry

This scenario resembles the music industry in the late 90s when pop music dominated the charts despite overwhelming criticism from purist fans. Major labels focused on the sales potential of marketable artists, often sidelining serious musicians. Similar to gamers today, listeners expressed frustration, yet those chart-topping hits continued to rake in profits, shaping the industry's future. Just as that pushback led to the rise of independent labels and artists, the current situation in gaming could spark a renaissance for indie developers who focus on quality over commerciality. Ultimately, both domains reflect a continuous struggle between profit-centered tactics and genuine artistry amidst growing consumer awareness.