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Steam's kind gesture makes gamers love it even more

Steam's Sweet Gesture | Developers Getting Premium Chocolates Sparks Joy

By

Kamara Nascimento

Dec 16, 2025, 02:11 AM

Edited By

Marco Silva

3 minutes of duration

A joyful gamer holding a Steam logo, celebrating a positive gesture from the platform.
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A wave of discussion has erupted as Steam reportedly sends premium chocolate boxes to select developers. While some are delighted, others express skepticism regarding how widespread this practice truly is. The debate centers on the criteria for receiving such gifts and the transparency surrounding them.

What's the Buzz?

Many developers took to forums to share their experiences or lack thereof with Steam's annual chocolate gift. A user noted, "My brother is a developer, and he gets chocolate every year from them,โ€ sparking curiosity about which developers qualify. This raises questions about Steamโ€™s selection criteria, especially since not everyone reports receiving these gifts.

A Sweet Deal or Exclusivity?

The sentiment in the comments suggests a divide:

  • Some developers feel excluded, with one remarking, "Iโ€™m a developer for almost 10 years and never received such a thing"โ€”pointing to a potential gap in how Steam rewards its partners.

  • Others celebrate it, like the one who mentioned, "Yep! That box is fully packed. No wasteful plastic packaging." These contrasting views show differing levels of satisfaction among game developers.

Interestingly, one commenter revealed the chocolates come from a brand called La Maison Du Chocolat, and the box retails for around $330. Itโ€™s reported that only developers earning approximately $600,000 in Steam sales get these exclusive treats, often referred to as the "chocolate tier."

Mixed Reactions

While some think it's a delightful tradition, others remain skeptical about its fairness. The timing of the gifts also sparked humor and conversation. A user humorously suggested sending a wedding invite to Gabe Newell as a joke, reminiscing on how it led to unexpected freebies.

"They should have done that in February to confuse you," joked one commenter,

suggesting the chocolates could have made for a fun holiday surprise.

This highlights the light-hearted nature of the discussions surrounding Steam's gesture, even as the underlying issue of equity persists.

Key Points to Consider:

  • ๐ŸŒŸ Developers earning $600k or more in Steam sales receive premium chocolates each year.

  • ๐Ÿ’ฐ Some developers expressed disappointment over not being included in this exclusive gifting.

  • ๐Ÿซ Box includes 60 pieces of high-end chocolate with a price tag of around $330.

  • ๐ŸŽ‰ The annual gift sparks conversation and humor, revealing a mix of delight and skepticism among developers.

Steamโ€™s chocolate gift has turned into more than just a seasonal treat; it has ignited a conversation about inclusivity and recognition within the developer community. Will it prompt a change in how Steam acknowledges all developers? Only time will tell.

Predictions on Chocolate Tradition's Impact

As developers reflect on Steam's chocolate gesture, there's a strong chance it could lead to a shift in how recognition is shared within the gaming community. If the feedback continues to spotlight feelings of exclusion, Steam may feel the pressure to broaden its reward criteria. Experts estimate around a 70 percent chance that Steam might enhance its gifting program, potentially inviting a wider pool of developers into the chocolate tier. This could spark a more inclusive environment, where contributions from a variety of developers are celebrated equally. Ultimately, how Steam navigates this feedback will shape its community relations and future partnerships.

A Sweet Twist from Cinema History

This situation is reminiscent of the 1970s Hollywood practice of sending lavish gift baskets to Academy Award voters in hopes of swaying votes. Just as the chocolates seek to endear developers, those luxury baskets aimed to create goodwill among industry insiders. However, with evolving standards around fairness and ethics in the film industry, these practices faced scrutiny, leading to significant changes in how nominations were approached. Similarly, Steam's gesture could act as a wake-up call, encouraging a broader conversation on equity within the developer landscape. It might not just be chocolate that gets people talkingโ€”but the implications of recognition may leave a lasting impact.