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Ubisoft faces backlash over player tracking in solo games

Ubisoft is under fire after reports emerged about its player tracking methods in single-player games. Many individuals express outrage over the perceived invasiveness, stirring up significant discussions in forums and raising alarms regarding privacy and corporate practices.

By

Sofia Petrova

Apr 26, 2025, 01:47 AM

Edited By

Omar Ali

Updated

Apr 27, 2025, 07:03 PM

Snappy read

Gamers expressing concern over Ubisoft's player tracking in single-player games during a forum discussion
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Context of the Controversy

The controversy revolves around Ubisoft's tracking systems designed to monitor player activity in single-player modes, where players expected freedom from such oversight. This move has left many questioning the company's intentions and its long-term effects on gaming culture.

Evolving Opinions from the Forum Community

Recent comments reveal evolving perspectives surrounding the tracking practices:

  1. Transparency Issues: Many feel Ubisoft hasn't been straightforward about their data collection, with one user stating that the current backlash is well-deserved. "Theyโ€™re more under fire for not telling it straight forward," they noted.

  2. Data Utility Debate: A portion of people argue that telemetry data can be beneficial for game developers. As one user mentioned, "Most of the time the telemetry data is very useful for devs."

  3. Demands for Offline Options: Growing calls for offline gameplay options reflect a strong desire for autonomy in gaming experiences. "Letโ€™s demand that Ubisoft add an offline mode Players United We Will Never Be Defeated!!!" resonated with many.

"Everyone is trying to get data to feed their AI from everyone they can find it."

Sentiment Analysis

Overall, while significant frustration surrounds Ubisoft's tracking practices, there's a mix of apprehension and practicality among players regarding data collection in gaming.

Key Insights

  • ๐Ÿ’” Many feel betrayed by tracking systems once thought to be absent in solo titles.

  • ๐Ÿ” "Of course they track you in single-player games. Thatโ€™s why theyโ€™re able to email you about your progress randomly."

  • โš ๏ธ Users question the ethics of data sales, suggesting that Ubisoft may be compensating for poor sales through player data.

As the situation evolves, players eagerly await Ubisoft's official response to this growing controversy. Will they adapt their strategies based on feedback? Time will tell, but many are not satisfied with the status quo.