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Xbox play anywhere: why aren't more games utilizing it?

Xbox Play Anywhere | Frustration Grows Over Lack of Game Support

By

Rachel Kim

Apr 26, 2025, 09:17 AM

Updated

Apr 26, 2025, 07:24 PM

2 minutes of duration

The Xbox Play Anywhere logo surrounded by an Xbox controller and a PC mouse, illustrating cross-platform gaming.
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A rising chorus of gamers is voicing disappointment over Xbox's Play Anywhere feature as it remains underused by developers. Many players find themselves locked out of games theyโ€™ve purchased across platforms, sparking concerns during recent forum discussions.

What's the Current Situation?

Initially launched as a significant advantage for Xbox, the Play Anywhere feature allows players to buy a game once and play it on both Xbox and Windows PC. However, despite its promise, this feature remains largely abandoned by third-party developers. Recent chatter on forums highlights increasing frustration, especially among those using handheld devices like the ROG Ally, who expect to access their full library.

Main Reasons for Limited Adoption

  1. Licensing and Technical Barriers

    Many gamers speculate that licensing issues might prevent broader use of Play Anywhere. Commenters argue that thereโ€™s confusion surrounding whether a purchase grants licenses for one or two platforms.

  2. Economic Incentives for Developers

    Players note that for some developers, it's more profitable to sell games separately on both platforms rather than offer cross-buy options. "I either sell it once for two platforms, or I sell it twice for those that want it on both," a user pointed out.

  3. Marketing Struggles

    Despite some progress, marketing of the Play Anywhere feature is seen as lacking, leading to low consumer awareness. "Itโ€™s marketed now, but still not effectively enough," one commenter stated.

"The Xbox App on PC fails to attract gamers, making it hard for developers to justify making games for a platform that customers donโ€™t use," observed another.

Sentiment in the Community

While some players appreciate the potential of Play Anywhere, the majority sentiment leans toward dissatisfaction. A gamer lamented, "I have a large Xbox digital collection, yet so few titles use Play Anywhere." Others express a preference for Steam, with several admitting they would skip the Microsoft Store if a game is available elsewhere.

Key Insights from Forum Exchanges

  • ๐Ÿ”„ Gamers point out the lack of incentives for developers to offer cross-platform options.

  • ๐Ÿ“‰ Marketing efforts appear inconsistent, with insufficient promotion of Play Anywhere's advantages.

  • ๐Ÿ“– Some players emphasize that while Game Pass provides cross-functionality, the appeal of titles outside of it is limited without Play Anywhere.

The consensus suggests that without a renewed push from Microsoft in marketing and developer incentives, Play Anywhere might continue to languish. As the gaming landscape evolves, can this feature gain the traction it needs to become a standard for cross-compatible gaming?